Multiseeded Grain Baguette

• February 2008 saw the launch of the new Multiseeded Grain Baguette. Cuisine de France has created an extensive launch plan to support the Multiseeded Grain Baguette. The in store support package includes eye catching point of sale and consumer information leaflets to create impact in-store and drive consumer awareness and trial. On street consumer sampling occurred in commuter areas around Dublin at the end of February and our outdoor advertising was seen in March along with our advert appearing in Press and Magazines.

Tarts and Crumbles

• Following extensive market research Cuisine de France has launched a range of new and improved tarts and crumbles nationwide. These tarts have new packaging and are now available in your local store. The launch was supported by a nationwide advertising campaign.

Easter Treats Campaign

• This year Cuisine de France were proud to introduce a range of Easter treats including a chocolate coated Easter egg biscuit, a luxury chocolate slice topped with mini eggs, Easter Mallow Nest and mini hot cross buns.